The regional tourism ministries are set to participate in the World Travel Market day that is scheduled in London from 7th to 9th November.
Under the Joint Tourism Marketing Community initiative; Uganda, Rwanda and Kenya will exhibit jointly at the coming WTM day as a way of promoting tourism together as a region.
“We have been going every year as a country, but this time we are going as a region. The region now needs a bigger market in that if a tourist leaves Kenya they come to Uganda then Rwanda” the Minister of State for Tourism Wildlife and Antiquities Hon Geoffrey Kiwanda Ssuubi said yesterday.
While addressing the media at the Uganda Media Center on Tuesday, Hon Kiwanda said that this year’s exhibition is going to be unique because of the preparatory work that has been done by the East African Tourism Platform.
“As l speak, a team is already in the UK road shows with UK tour operators going around the major cities to sell Uganda as a tourist destination,” he said.
“Over 20 Ugandan tour operators and government agencies will participate in the exhibition both from the diaspora and our own locals”
WTM London has been in existence for the last 4 decades and is the leading global event for the travel industry to meet industry professionals and conduct business deals through its industry network. This year 182 countries will attend.